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#10 Best Platforms for Selling Handmade Crafts in Canada

Last updated on June 8th, 2024 at 07:45 pm

So, you’re thinking about selling your handmade crafts on an online platform in Canada? 

That’s awesome! 

It’s a great way to share your creativity with the world and make some money.

However, picking the right platform is key to reaching your customers and boosting your sales.

Canada has lots of options, each with its perks. 

Best Platform for Selling Handmade Crafts in Canada

In this article, we’ll check out some of the best places to sell your handmade crafts in Canada and help you figure out which platform is the best fit for your business.

Let’s dive in!

Factors to Consider When Choosing a Platform

When you’re looking to sell your handmade crafts in Canada, picking the right platform is crucial for your success. 

Let’s talk about some important things you should think about to find the best fit for your business.

Target Audience

First, think about who your buyers are. 

Understanding what Canadian customers like and who they are is very important. 

For example, Etsy’s sellers are mostly women, averaging 39 years old, and 90% of them own their handmade business. 

Knowing your audience can help you pick a platform that connects well with them.

Product Type

Next, consider what you’re selling. 

Different platforms are better for different types of crafts. 

Some might be great for jewelry, while others might be better for clothing or home décor. 

Make sure the platform you choose is a good match for your products.

Pricing and Fees

Don’t forget to look at the costs. 

Platforms have different fees, like listing fees, final value fees, or monthly membership fees. 

Compare these costs to see which platform is the most cost-effective for your business. 

Knowing how these fees will impact your profits is key.

Marketing and Visibility

Lastly, think about how the platform can help you get noticed. 

Good platforms offer marketing tools, analytics, and shipping integrations to boost your online presence. 

These tools can make a big difference in attracting and keeping customers.

By considering these factors, you can choose the platform that best supports your handmade crafts business in Canada.

Top Platforms for Selling Handmade Crafts in Canada

These are some of the popular platforms to consider for selling handmade crafts in Canada. 

Each has its unique features, advantages, and challenges. 

Let’s take a closer look at the top options available:

Best Platform for Selling Handmade Crafts in Canada

#1. Etsy

Etsy is a well-known online marketplace that focuses exclusively on handmade and vintage goods. 

With over 2.1 million sellers worldwide, Etsy gives artisans a chance to showcase their creations to a huge audience.


Easy to start selling with low entry barriers.

Access to a large customer base.

User-friendly interface.


High competition can make it hard to stand out.

Limited options for customization.

Sellers don’t own customer data.

#2. Shopify

Shopify allows sellers to fully customize their online stores, creating a unique brand identity. 

Integration with social media channels like Instagram and Facebook enables reaching more customers. 

Tailored features for Canadian sellers, such as pricing in Canadian dollars, and comprehensive support aid navigation of the online selling landscape.


Extensive customization options for branding.

Seamless integration with various sales channels (e.g., Instagram, Facebook).

Tailored features for Canadian sellers, such as pricing in Canadian dollars.

Comprehensive support and resources for sellers.

Ability to scale and grow with your business.


Monthly fees can add up, especially with premium themes and apps.

Requires more effort to drive traffic compared to established marketplaces.

The initial setup can be complex for beginners.

No built-in customer base; you need to build your audience.

#3. Amazon Handmade

Amazon Handmade connects Canadian artisans with a large customer base and benefits from Amazon’s brand recognition. 

Features like Fulfillment by Amazon (FBA) and sponsored ads can boost visibility and sales.


Access to Amazon’s vast customer base.

Credibility and trust associated with the Amazon brand.

Fulfillment by Amazon (FBA) can handle storage, shipping, and customer service.

Amazon-sponsored ads can enhance visibility.


Higher costs, including a 15% commission per sale and a monthly fee.

Limited control over branding and store customization.

Amazon owns the customer relationships, limiting direct engagement.

Competitive marketplace with many sellers.

#4. Facebook Marketplace

Facebook Marketplace is a convenient option for selling handmade crafts locally. 

It allows artisans to connect with buyers in their area, and listing items is free. 

Sellers can also communicate directly with buyers via Facebook Messenger, facilitating personalized interactions.

facebook marketplace


Free to list items.

Easy to connect with local buyers.

Direct communication with buyers via Facebook Messenger.

Wide user base and high visibility within local communities.

Simple and quick listing process.


Limited to local sales unless you arrange shipping yourself.

Less control over branding and presentation.

Can be time-consuming to manage inquiries and negotiations.

Not specifically tailored for handmade crafts.

#5. Instagram Shopping

Instagram Shopping is perfect for artisans to showcase handmade crafts through photos and videos. 

Artisans can tag their products in posts and stories, making it easy for followers to shop directly from their Instagram feed. 

It also allows them to build a brand community and engage with followers through comments, stories, and live sessions.


Visual platform ideal for showcasing handmade crafts.

Direct links to products in posts and stories.

Ability to build a brand community and engage with followers.

High engagement rates and potential for viral content.

Integration with Facebook Shop for a seamless selling experience.


Requires consistent content creation and engagement.

Relies on building and maintaining a follower base.

Limited to selling within the Instagram app.

Not a traditional e-commerce platform; links to external shops are needed.

#6. Own Online Store

There are plenty of platforms in Canada to build your online business from scratch, like Truehost and Olitt

Starting your own online store gives you full control over your products’ presentation and sales.


Full control over store design and functionality.

No middleman fees, leading to higher profit margins.

Direct relationships with customers for personalized experiences.

Flexibility to add new features and expand as needed.

Ability to implement your own marketing strategies and branding.


Requires more effort to drive traffic and build a customer base.

Initial setup can be complex and time-consuming.

Ongoing maintenance and updates are your responsibility.

Costs can add up with hosting, domain, and premium features.

No built-in audience; marketing efforts are crucial for success.

#7. eBay

eBay is a well-established online marketplace known for its auction-style listings and Buy It Now options. 

It can be a good platform for selling handmade crafts, especially if you want to reach an international audience.

online platforms


Wide reach with a global audience.

Flexible selling options, including auctions and fixed-price listings.

Established a platform with a large customer base.


Competitive marketplace with many sellers.

Fees can add up, including listing fees and final value fees.

Less specialized in handmade items compared to Etsy.

#8. Bonanza

Bonanza is another online marketplace that’s gaining popularity among artisans. 

It offers low fees and a user-friendly interface, making it easy to start selling.


Low selling fees compared to other platforms.

User-friendly setup process.

Ability to import listings from other marketplaces like eBay and Etsy.


Smaller customer base compared to giants like eBay and Amazon.

Less brand recognition.

May require more effort to drive traffic to your listings.

#9. ArtFire

ArtFire is similar to Etsy but smaller, offering a community-focused marketplace for handmade goods. 

It provides various tools to help artisans promote their products and reach a dedicated audience.


Focuses exclusively on handmade, vintage, and craft supplies.

Community-oriented platform with supportive seller tools.

Flat-rate pricing options without additional listing fees.


Smaller customer base compared to Etsy.

Limited international reach.

May not have as many integrated marketing tools as larger platforms.

#10. Pinterest

Pinterest isn’t a traditional selling platform, but it can drive significant traffic to your online store or Etsy shop. 

By showcasing your crafts on Pinterest, you can attract potential buyers who are looking for unique and handmade items.


Great for visually showcasing your products.

Can drive significant traffic to your online store.

Allows you to target specific interests and trends.


Requires consistent content creation and engagement.

Not a direct selling platform, so you’ll need to link to an external shop.

Can take time to build a following and see results.

These platforms offer various ways to sell handmade crafts, each with its own set of features, benefits, and challenges. 

Whether you choose an established marketplace, leverage social media channels, or build your own online store, you can reach your business goals.

Tips for Success on Handmade Craft Platforms

When you’re selling your handmade crafts on a platform in Canada, there are a few tricks to make sure you stand out and sell more. 

Here’s what you need to do:

Best Platform for Selling Handmade Crafts in Canada

High-Quality Photos

First things first, make sure your photos look top-notch. 

Use natural light, take shots from different angles, and keep the background clutter-free. 

Good photos make your crafts look irresistible.

Compelling Descriptions

Tell a story with your product descriptions. 

Make customers feel something, highlight your craftsmanship, and clearly explain what makes your creations special. 

Standing out from mass-produced stuff is key.

SEO Boost

Get noticed online with SEO. Use the right keywords, meta tags, and descriptions so people can find your crafts easily when they search. 

It’s like putting up a signpost to your online shop.

Happy Customer

Keep your customers happy. 

Answer questions quickly, give them a personalized shopping experience, and make sure they’re satisfied. 

Happy customers come back and spread the word.

Consistent Branding

Make sure your brand looks the same everywhere you sell your crafts online. 

Use the same logos, colors, and messages. 

It helps people recognize and trust your brand no matter where they find you.


Selling handmade crafts in Canada involves considering the platform possible to make your business worth the hustle. 

You don’t want to spend your time and energy crafting an item only for it to stay on shelves.

To make sure your handmade crafts are selling and grow your business brand, connect with the right audience on the right platform in Canada.

Success depends on experimentation and leveraging techniques like good photography and branding. 

Ultimately, it’s about sharing passion and learning from experiences to grow your craft business.

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